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Sauce: The Cultural History of McDonald’s ‘Dim Jack’

Dim Jack

Dim Jack

This article explains the cultural history of sauce, with McDonald’s Dim Jack as the starting point. 

Following the rotten meat scandal in July, McDonald’s launched several major marketing campaigns, trying to recoup the lost confidence. The first wave of marketing started with the Justice League Burger series where each style of burger is featured by a superhero. ‘Dim Jack’ represents the latest wave of this line of marketing.

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